Fresh Tri is a health and wellness platform focused on sustainable behavior change within an ecosystem of neuroscience-based brands led by Dr. Kyra Bobinet.

Across all three, I worked across social strategy and content for TikTok, Instagram, and LinkedIn, creating high-volume, platform-specific work that translates research-driven ideas into clear, approachable visuals for everyday life.

Alongside content, I supported creator partnerships and campaign rollouts, helping shape a cohesive visual language while refining performance, growth, and audience engagement over time.

Educational Content

  • behavior change breakdowns

  • explainer carousels

  • informational posts

  • habit/health frameworks

Social-First Storytelling

  • TikTok-style content

  • relatable/UGC-style posts

  • platform-native captions + visuals

  • conversational content

Creator & Community Content

  • influencer/creator collaborations

  • testimonials

  • real-user content

  • social proof-style posts

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