Fresh Tri is a health and wellness platform focused on sustainable behavior change within an ecosystem of neuroscience-based brands led by Dr. Kyra Bobinet.
Across all three, I worked across social strategy and content for TikTok, Instagram, and LinkedIn, creating high-volume, platform-specific work that translates research-driven ideas into clear, approachable visuals for everyday life.
Alongside content, I supported creator partnerships and campaign rollouts, helping shape a cohesive visual language while refining performance, growth, and audience engagement over time.
Educational Content
behavior change breakdowns
explainer carousels
informational posts
habit/health frameworks
Social-First Storytelling
TikTok-style content
relatable/UGC-style posts
platform-native captions + visuals
conversational content
Creator & Community Content
influencer/creator collaborations
testimonials
real-user content
social proof-style posts